Continental Divide Series: Car Buying

While car sales are down due to the pandemic, most manufactures and dealerships are having sales and promotions to bring in clients, even going as far as making the car buying process completely virtual. Based on the MRI data set, we took a look at car buyers—those...

Trade Area Benchmarks: Percentiles

I was a skinny kid. I remember hearing over and over at the pediatrician’s office that for my age I was “in the 10th percentile” for weight and perhaps my parents ought to consider feeding me once in a while. Standardized athletic tests. Same thing. In the 10th...

Freeway Drive Time Enhancements: Road Classifications

For over twenty years, the Freeway drive time system has been an integral component in many of the leading site analytics platforms. Recently, we introduced the new Freeway Global system that expands analysis to the remotest parts of the planet. For those familiar...

Climatological Estimates: Details Matter

Here in southern California, it has always been a source of frustration that bathing suits and shorts seem to disappear off retail shelves long before locals have abandoned the beach for the winter. Automated merchandising can certainly help, but only if the data on...