by elysehrobinson | Oct 22, 2020 | Maps
The United States has long been a collection of regions, characterized by often sharp differences in demographics and behavior, and often not particularly aligned with state boundaries. From a marketing perspective, these regional differences can be significant and...
by elysehrobinson | Oct 1, 2020 | Maps
Earlier this year, Tesla announced that they would be opening an office in Austin, Texas that would house around 5,000 employees. With that announcement, they joined other notable companies, such as Toyota, Charles Schwab, and Fidelity that have opened offices in...
by elysehrobinson | Oct 1, 2020 | Maps
As our society becomes more diverse, there are many households where English is not the primary language spoken at home. For advertisers, marketers, and even with site selection, looking at these data variables can prove to be crucial to your plans. Using current year...
by elysehrobinson | Sep 3, 2020 | Maps
Over the last few years, vaccines have become more and more controversial across the U.S. On the verge of a new vaccine for COVID-19, we looked at those that are most likely to go out and get a new vaccine, and those that are more skeptical. For the data, we looked at...
by Elyse Menger | Aug 20, 2020 | Maps
While this year looks different, and many children will be doing school via zoom or other virtual technology, back to school season is here. We are inundated with advertisements for #2 pencils and sneakers to send our kids back to school with everything they need....
by Elyse Menger | Jul 30, 2020 | Maps
August is often an exciting time in college towns, as waves of college students head back to their campuses all across the United States. Where exactly do these students live, and where do they live once they graduate? And what is the makeup of these small towns? As...
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