20A Release: MRI Dataset Updates

The 20A AGS data release, on schedule for the end of the month, will include a full update to the GfK MRI dataset to the latest released survey. As with every release, the content of these variables can change, especially those related to individual brands, stores, or...

Mapping COVID-19 Risks

While precise data on the COVID-19 crisis are rather difficult to come by, and are often of rather suspect quality, there are some things that we seem to have learned. The virus is likely considerably more contagious than your typical seasonal flu, with steeply rising...

Snapshot Benchmarks

Demographic reports can often be difficult to interpret, largely because on their own they lack context. The benchmark on a report is used to introduce that context, but often fails because it is simply a national or state average. Snapshot offers a full range of...

Census Day is April 1!

Forget April 15th, for AGS the key date this year is April 1st, the day the census is officially conducted. For most people, the survey instrument came in the mail mid-March, delivered by address each with address specific logon credentials. “Filling out” the census...