2020B Release: Data in the Times of COVID-19

This week, we released our latest data release, 2020B. As we work through these unprecedented times, our data has evolved and changed just as our world is. From new database releases, free data offerings, and changes to our existing data, here is a look at AGS’...

20A Release: MRI Dataset Updates

The 20A AGS data release, on schedule for the end of the month, will include a full update to the GfK MRI dataset to the latest released survey. As with every release, the content of these variables can change, especially those related to individual brands, stores, or...

2020B Release: Data in the Times of COVID-19

This week, we released our latest data release, 2020B. As we work through these unprecedented times, our data has evolved and changed just as our world is. From new database releases, free data offerings, and changes to our existing data, here is a look at AGS’...

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New Snapshot API Tools

The library of spatial analysis tools in our Snapshot environment continues to expand, making it easier than ever to use AGS data for a wide range of projects and applications. With the release of the AGS 2020B data series, we have added three related capabilities...

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A Demographer’s Guide to Trick-or-Treating

Halloween: a sacred night for children everywhere. Halloween as a child consisted of trick-or-treating with my brothers in our neighborhood and then spending hours in the living room trading candy with each other while my parents begrudgingly handed out candy to the...

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Meet the Team: Elyse

As we work through the team introductions, it is time to introduce myself, the person behind the weekly newsletter and all things marketing for AGS. Apologies if you hate my writing, or think our articles are silly or offensive. Though I promise you, Gary wrote those...

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Rural American Diversity

The United States has long been a collection of regions, characterized by often sharp differences in demographics and behavior, and often not particularly aligned with state boundaries. From a marketing perspective, these regional differences can be significant and...

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Non-Family Households: What Are They?

Dear AGS Data Support, What is the difference between a non-family household and a family household? Family Matters in Maryland   Dear Matters, Plain and simple, a non-family household is not a family household. Let us break that down further. We break the...

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