The Scourge of GPS
Once upon a time, the average person had a modicum of geographic awareness. Most had a Thomas Guide or Rand-McNally atlas on the back seat of the car. To navigate you had to understand the concept of multi-level spatial tiling (using the index) and compass directions,...
Immigration and COVID-19
The United States has always been a nation of immigrants. While the annual numbers have fluctuated dramatically, a peak of 1.8 million people were admitted as lawful permanent residents in 1991, and in most years of the last decade, the number has averaged around 1...
Data Delivery Done Right
Is your demographics provider stuck in the past? Still sending out the same database to everybody on a pre-historic physical platter which makes your otherwise despondent DVD reader feel remotely loved? These strange looking platters are interesting if you are a...
Automobile Manufacturing Employment
The number of vehicles manufactured in the United States peaked in the late 1970’s just shy of 10 million (9.92 million), and in 2019 was down to 2.63 million – despite the substantial increase in population over time (1970, US Population was 203 million, 2020 is 330...
Shifting Corporate Culture: Offices and Employees on the Move
Earlier this year, Tesla announced that they would be opening an office in Austin, Texas that would house around 5,000 employees. With that announcement, they joined other notable companies, such as Toyota, Charles Schwab, and Fidelity that have opened offices in...
Bilingual Households
As our society becomes more diverse, there are many households where English is not the primary language spoken at home. For advertisers, marketers, and even with site selection, looking at these data variables can prove to be crucial to your plans. Using current year...
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