2020B Release: Data in the Times of COVID-19

This week, we released our latest data release, 2020B. As we work through these unprecedented times, our data has evolved and changed just as our world is. From new database releases, free data offerings, and changes to our existing data, here is a look at AGS’...

20A Release: MRI Dataset Updates

The 20A AGS data release, on schedule for the end of the month, will include a full update to the GfK MRI dataset to the latest released survey. As with every release, the content of these variables can change, especially those related to individual brands, stores, or...

Cubit Planning

Over ten years ago, I was complaining to my friend, Anthony, how painful it was to pull Census demographic data for engineering projects. Anthony said that he could build a tool to automate this painful task. We partnered up and used seed funding from a local...

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The Purpose of Analytics

Many years ago, the company I worked for produced a business/daytime population report for radius studies. We did not have a complete business list but rather used the County Business Patterns which provides unedited (dirty) data at the ZIP code level only (not...

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Spatial Patterns of College Students and Graduates

August is often an exciting time in college towns, as waves of college students head back to their campuses all across the United States. Where exactly do these students live, and where do they live once they graduate? And what is the makeup of these small towns? As...

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Distance Weighted Panorama Profiles

Last week, we introduced distance weighting to trade area analysis to show the value of understanding the internal patterns within a trade area. Here we use a similar concept and apply it to the common practice of building a customer profile using Panorama...

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FAQ: CrimeRisk

The CrimeRisk score for my area is 208. What does that actually mean? CrimeRisk scores are indexed to the national level, which is given a score of 100. A value of 100 for a local area means that its expected risk is about equal to the national average. A score of 200...

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Introducing Distance Adjusted Trade Areas

Most of the simple site selection methods pioneered several decades ago are still widely used despite their known shortcomings. We all know fully well that the probability that a resident will be a customer is much higher if that customer lives one mile away than if...

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