2020B Release: Data in the Times of COVID-19

This week, we released our latest data release, 2020B. As we work through these unprecedented times, our data has evolved and changed just as our world is. From new database releases, free data offerings, and changes to our existing data, here is a look at AGS’...

20A Release: MRI Dataset Updates

The 20A AGS data release, on schedule for the end of the month, will include a full update to the GfK MRI dataset to the latest released survey. As with every release, the content of these variables can change, especially those related to individual brands, stores, or...

Sneak Peek: Wildfire Risk

Wildfires are an annual major risk in most areas of the western United States, and while large fires often burn in the rugged and generally unpopulated mountainous areas, the combination of dry conditions, heat, and winds can often lead to major disasters along what...

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Private vs. Public School Attendance

While this year looks different, and many children will be doing school via zoom or other virtual technology, back to school season is here. We are inundated with advertisements for #2 pencils and sneakers to send our kids back to school with everything they need....

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Interpretation of 100 Based Indexes

Indexes are widely used in geodemographics, because they provide an easy embedded reference point which is the national average. At AGS, we use indexes for – CrimeRisk WeatherRisk QuakeRisk Absolute values are not necessarily meaningful to the user. Indexes are also...

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Snapshot Analytic Tools For Site Models

Last week we discussed using simple regression models for site performance models using our Demographic Dimensions database in order to reduce problems of multicollinearity. Often, the software that is used to ‘run the model’ are poorly integrated and may even require...

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Modeling with Demographic Dimensions

Retail performance models have long utilized trade area demographics to explain differences in store sales, and for good reason – the relationship between the demographic characteristics of a store trade area and its performance are both obvious and well understood....

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The Dog Days of Summer

We’ve all heard the phrase “the dog days of summer”. But where did this phrase come from? We use the phrase to refer to those hot and humid days of mid-summer, but it originates from ancient Greek culture. It was related to the rising of the star system Sirius, which...

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