2020B Release: Data in the Times of COVID-19

This week, we released our latest data release, 2020B. As we work through these unprecedented times, our data has evolved and changed just as our world is. From new database releases, free data offerings, and changes to our existing data, here is a look at AGS’...

20A Release: MRI Dataset Updates

The 20A AGS data release, on schedule for the end of the month, will include a full update to the GfK MRI dataset to the latest released survey. As with every release, the content of these variables can change, especially those related to individual brands, stores, or...

The Illusion of Precision

Sometimes the increasingly prevalent marketing hype and oversell in this business simply annoys me to the point of arousing the normally dormant academic in me. When the first computerized and geo-referenced censuses were released in the United States, Canada, and...

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Surprise Shaking?

Most Americans know fully well that the west coast, especially California, is subject to frequent and often severe earthquakes.   Many would not be overly surprised if the ‘big one’ eventually caused Los Angeles or San Francisco to fall into the Pacific Ocean.  Those...

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Two of my all time favorite books

Lies, damn lies, and statistics.   We’ve all heard that quote.   The classic book on the fine art of lying with numbers, now over sixty years old and still available on Amazon….How To Lie With Statistics.   If you torture the data enough, it will confess to anything....

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Geography, really?

One of my earliest memories growing up was sitting with my grandmother at the kitchen table in front of a large wall map of North America, where she would quiz me on the provinces and states and their capitals.  By the time I went to school, I knew them all.  I...

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