2020B Release: Data in the Times of COVID-19

This week, we released our latest data release, 2020B. As we work through these unprecedented times, our data has evolved and changed just as our world is. From new database releases, free data offerings, and changes to our existing data, here is a look at AGS’...

20A Release: MRI Dataset Updates

The 20A AGS data release, on schedule for the end of the month, will include a full update to the GfK MRI dataset to the latest released survey. As with every release, the content of these variables can change, especially those related to individual brands, stores, or...

Dog Lovers Mapped

Dogs. They bring so much joy to our lives, especially during these uncertain times. But can we map man’s best friend? We looked at our MRI data, and based on Panorama segmentation, mapped out households most likely to have a large dog (>60 lbs.) and those most...

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Understanding the 2020 Census: Differential Privacy

The United States census has always required that its respondents cannot be identified from any tabulation published during the lifetime of those respondents. Over time, the level of geographic detail published by the Census Bureau has been greatly enhanced – with the...

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Spatial Analysis: Diversity and Segregation

There has been much discussion in recent years extolling the virtues of ethnic diversity in cities, especially as it relates to the richness of urban life. Metropolitan areas like New York, Chicago, and Los Angeles offer a richness of diverse cultural and culinary...

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Census Delay

While the 2020 Census is well under way with online and mailed responses, COVID-19 has put a halt to the in-person work that needs to happen in order for the Census to be completed. Of course, the health and safety of Census employees is more important than completing...

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Snapshot: Trade Areas Done Right

Earlier this year, we introduced you to our new API, Snapshot, an interface which delivers data on demand for use in a wide range of analytics applications. Snapshot has been loaded with the latest 2020A data release with over 6700 built-in variables and the ability...

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Food Deserts and Retail Gap

Access to fresh, healthy and affordable food is a problem for many low-income Americans. In some neighborhoods, the closest supermarket could be miles away. Those that don’t have transportation, or are low-income, may only have a local store to shop at, where prices...

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